<ul><li>A domain broker recounts a story of a client who may lose their entire business due to not securing their brand matching dot COM domain.</li><li>The client operated on their brand name dot IO domain, which was a natural fit for their business vertical.</li><li>A hacker took advantage of the availability of their brand matching dot COM domain and conducted a successful phishing campaign, leading to a data breach and loss of trust.</li><li>Failing to secure the most recognized and trusted domain extension, the dot COM, is a major security risk that many organizations overlook.</li></ul>

‘For Want of a Domain, the Business Was Lost’

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