Ford Motor Co. has announced plans to raise prices on cars if tariff relief doesn't come for automakers.
In a memo to dealers, Andrew Frick, president of Ford's gas-fueled and electric car units, stated that pricing adjustments may be necessary for vehicles produced in May.
Ford is currently offering discounts across its lineup through June 2, but if prices go up on vehicles produced in May, customers may see higher prices in early July.
The U.S.'s 25% tariffs on automotive imports are expected to increase costs for U.S. automakers by approximately $108 billion in 2025, according to a study conducted by the Center for Automotive Research.