Ford is replacing its employee pricing strategy with a new zero-percent financing offer to attract buyers, with no money down and no payments for the first 90 days.
The promotion excludes several popular Ford models like the Bronco, Expedition, and F-Series Super Duty, among others.
The move comes after Ford's successful sales increase with the employee pricing strategy due to rising tariffs affecting American companies.
The new promotion runs through September 2, aiming to address buyers' concerns about upfront expenses and savings being spent elsewhere.