Ford hires former Twitch and PlayStation executive, Mike Aragon, to lead its digital services business.
Aragon will be the president of 'integrated services', responsible for building out and marketing a suite of services and experiences across Ford's various divisions.
Ford has over 800,000 paid subscriptions across its lineup, including services like BlueCruise and fleet management software.
Aragon's track record includes leading Twitch's content teams and working on the PlayStation Network service.