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Ford Looks to Capitalize on Auto Tariff Shopping Rush With Sweeping Discounts

  • Ford is offering its employee-pricing plan, known as the A Plan, to shoppers on most of its 2024 and 2025 models through June 2.
  • Ford’s “From America, For America” campaign includes a June 30 extension of its program, providing a free home charger and complimentary installation for purchases or leases on the automaker’s electric Mustang Mach-E SUV, F-150 Lightning pickup truck, or E-Transit cargo van.
  • The A-Plan savings program provides a discount of about $2,000 to $10,000 per vehicle.
  • Ford had more unsold cars in its inventory in February than all brands except Jaguar, Mini, and Dodge, Cox Automotive reports.

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