Ford has raised prices on three Mexico-produced models, including the Mustang Mach-E, Maverick, and Bronco Sport, by up to $2,000 in response to cost pressures and trade policies.
The price adjustment is a result of mid-year pricing changes and newly imposed tariffs under former President Donald Trump's trade policies, aiming to mitigate about $1 billion in trade-related costs for Ford by 2025.
Ford expects a total of $2.5 billion in trade-related costs for the 2025 model year, not all of which will be passed on to consumers, with new prices effective from May 2 for vehicles arriving at dealerships in late June.
The automotive industry faces uncertainty due to tariffs, potentially leading to a decrease in U.S. auto sales, with automakers like Ford and GM navigating the impacts on domestic and imported models through pricing adjustments and operational changes.