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Forget SEO. The hot new thing is 'AEO.' Here are the startups chasing this AI marketing phenomenon.
- The rise of 'answer engine optimization' (AEO) is replacing traditional SEO as AI chatbots like ChatGPT change online discovery.
- AEO focuses on influencing AI chatbot responses, different from keyword-driven SEO, and has led to the emergence of AEO startups raising venture capital.
- Unlike SEO, AEO aims to address clusters of related questions to maximize online visibility and business growth.
- With the shift towards generative AI and AI chatbots like ChatGPT, AEO has become a strategic necessity for online businesses.
- AEO pages must cater to various user queries, making the optimization process more dynamic and essential for online success.
- The incorporation of real-time web search in AI models like ChatGPT has accelerated the importance of AEO in influencing search results.
- AEO startups are gaining traction, online businesses are observing conversion spikes from AI traffic, and AEO analytics tools are on the rise.
- There is growing interest in understanding how AI chatbots like ChatGPT generate results to enhance online visibility in the AI-driven era.
- AEO providers like GPTrends are analyzing AI search results to help brands optimize their content for better online distribution.
- The unpredictability of AI-generated search results requires brands to focus more on authoritative content recognized by AI systems for improved discovery.
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