<ul><li>Real-world design is messy and often veers in unexpected directions, challenging the predictability of the Double Diamond framework.</li><li>Design is an adventure, not a formula, requiring curiosity, resilience, and an openness to discovery.</li><li>Great design often emerges from chaos and exploration, as seen in the success of Pixar and breakthrough innovations.</li><li>Designers should be willing to embrace failure, experiment, collaborate across disciplines, and step off the predetermined path for true innovation.</li></ul>

Forget the Double Diamond — Design is an Adventure, Not a Formula

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