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Forget the MVP – Why Your Focus Should Be on Minimum Viable Experiments

  • Prioritizing Minimum Viable Experiments allows you to explore users' true needs without committing significant time or resources.
  • Rather than building a complete product, MVEs are strategic, focused experiments that test a single hypothesis to refine and validate ideas with minimal resources.
  • MVEs prioritize insight and learning over a full-featured product experience, speeding up the journey to a refined understanding of user needs and preferences.
  • The MVE process involves defining your hypotheses, designing the experiment, launching and measuring, and analyzing and iterating.
  • MVEs create a foundation of validated learning that informs each subsequent decision, leading to smarter and faster product decisions.
  • MVEs allow you to truly understand what the market values and minimize the risk of developing features that don't resonate.
  • Focusing on MVEs over MVPs keeps your development lean, flexible, and laser-focused on solving real problems and reaching product-market fit.
  • Making MVEs your new standard for product development is a smarter and more efficient path to building products people love.

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