<ul><li>A B2B IT brand achieved a 93% MQL-to-SQL acceptance rate by humanizing the brand, targeting the right prospects, and developing the right messaging.</li><li>Humanizing the brand: The strategy focused on executive-led content sharing to build trust and authenticity.</li><li>Targeting the right prospects: Each executive was connected to the appropriate prospects using curated lists based on industry focus.</li><li>Developing the right messaging: The messaging emphasized addressing specific pain points rather than discussing product features.</li><li>Streamlining content creation: The use of a platform streamlined content creation, ensuring consistency and minimal time investment.</li></ul>

Forget Vanity Metrics: How One IT Brand Achieved a 93% MQL-to-SQL Acceptance Rate

Discover more