Generative AI has revolutionized news consumption, offering new ways to engage with current events.Publishers are facing challenges as AI assistants provide answers without directing traffic to original articles.A sustainable model balancing content creators' rights and AI developers' needs is crucial for the ecosystem.Transparency, fair compensation, and governance are key principles for a sustainable partnership.Licensing agreements and transparent sourcing improve AI model reliability and public trust.Legal risks due to copyright infringement highlight the importance of clear licensing frameworks.Partnership models like revenue-sharing and value-in-kind collaborations are emerging.Stakeholders should focus on scalability and flexibility in partnership frameworks.A governance framework is essential to ensure consistency and ethical usage in partnerships.Engaging in ethical partnerships benefits AI companies in terms of data quality and risk mitigation.