<ul data-eligibleForWebStory="false"><li>Former Microsoft executive Peter Moore stated that the Xbox brand might not have survived if the company hadn't invested time and money in repairing numerous Xbox 360 consoles.</li><li>Moore referred to this time as a 'defining moment' for the company, highlighting the $1.15 billion spent on repairs as crucial to saving the brand's future.</li><li>He believes that preserving the Xbox brand was essential not only for the company but also for the gaming industry as a whole, suggesting that Microsoft's involvement has significantly impacted the industry's growth.</li><li>Moore expressed that the investment in maintaining the Xbox brand was beneficial for gamers and emphasized the importance of Microsoft's contribution to the gaming market.</li></ul>

Former Xbox exec says the time and money spent on repairing broken Xbox 360 consoles was 'a defining moment' for the company

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