<ul><li>Formula 1 has partnered with Disney to feature Mickey & Friends in the racing series through marketing collaborations on experiences, content, and merchandise.</li><li>The collaboration aims to tap into the growth of younger fans in F1, with over four million children aged eight to 12 actively following the sport in Europe and the US.</li><li>F1 has been shifting towards marketing deals appealing to kids with partnerships like Lego and Hot Wheels, aligning with the trend of commercializing the sport.</li><li>The collaboration aims to create products loved by fans of both Disney and F1, with plans for global content and experiences tailored for wider audiences.</li></ul>

Formula 1, Mickey Mouse form unlikely partnership

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