<ul><li>Building a pricing engine before acquiring customers is crucial for startups.</li><li>Pricing is about framing value, growth, and survival in business, not just charging for services.</li><li>Tiers in pricing should be based on buyer maturity and confidence levels, not just feature access.</li><li>Pricing should focus on reducing friction, highlighting outcomes, and creating a sense of safety for buyers.</li></ul>

Founder Fuel: How to design pricing that scales before you even have customers

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