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Founder member quits Renee Cosmetics to start her own gender-neutral skincare brand - based on ghar ke nuskhe
- Fugeno is a new-age gender-neutral brand that makes products rooted in time-tested gharelu nuskhe and combines the principles of biomimicry in its offerings.
- Founder Nupur Thakkar aims to systematically dismantle beauty standards that have been set for ages and treat skin issues without asking you to conform to a specific beauty standard.
- Fugeno's products are based on home remedies including ingredients like multani mitti, potato, cinnamon, nutmeg, papaya, and lavender, and blend science-based elements like niacinamide and salicylic acid to get to the root cause of skincare problems.
- Fugeno's product catalog includes Lavender Body Juice, Potato Bright Under Eye Mask, Cinnamon Spice Lip Plumper, and Multan Face Essential.
- Fugeno wants to help Gen Z and Alpha customers reject beauty standards on social media and guide them towards the right skincare rituals.
- Fugeno has mid-premium priced products that are absolutely safe for all skin types and ranges from Rs 250 to Rs 2,500.
- Nupur Thakkar is involved in numerous advertisement campaigns and projects to bring in the desired audience for Fugeno.
- Fugeno is India's first gender-neutral skincare brand, founded in January 2024 by Nupur Thakkar, who had worked in the domains of construction, hair, makeup, and even alcohol.
- Fugeno's name is inspired by Future and Genome and integrated the science of biomimicry with nature-sourced products aiming to solve skincare problems for today and tomorrow.
- The brand wants to provide youngsters (and adults) with a safe skincare brand that solves real issues without overly glorifying the results.
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