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Founders should seek sector alignment when looking for a family office investor

  • Family offices contribute 27% of overall startup deal value in the first half of 2023, according to PwC's report.
  • Founders seeking family office investors should prioritize finding alignment with the sector in which their startup operates.
  • Family offices prefer investing in businesses that complement their own and can bring strategic value.
  • Family offices are known for their emotional investment, flexibility, and patience compared to traditional venture capitalists.

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