Franck Muller has launched a limited edition watch collection linked to Solana wallets via a custom QR code at the 12 o’clock position.
Only 1,111 watches were produced worldwide, each priced at 20,000 Swiss francs (around $24,300), showcasing a blend of luxury craftsmanship and blockchain-based digital identity.
The unique feature of the watch includes a customizable QR code directly linked to the owner's Solana wallet, providing a 'phygital' experience that merges real-world status with digital identity.
The release of the expensive watch raises concerns about security risks amidst the surge in crypto-related crimes, as blockchain technology increasingly integrates into the luxury sector.