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French AI-powered kids’ media company raises €73.8M to turn platform-native children’s IPs into global franchises
- Paris-based Animaj, a kids' media company, raises €73.8M in funding led by HarbourView Equity Partners and Bpifrance Large Venture.
- The funding will be used to scale its digital-first ecosystem and turn original IP into global franchises, focusing on platforms like YouTube, Roblox, TikTok, Spotify, and FAST channels.
- Animaj plans to enhance its AI model for more interactive and personalized content and accelerate strategic IP acquisitions, starting with the purchase of the brand Pocoyo.
- Co-founded in 2022 by Sixte de Vauplane and Grégory Dray, Animaj aims to bring high-quality brands to children globally through a platform-native approach.
- The company believes that the next generation of kids' franchises will emerge on platforms like YouTube, TikTok, and Spotify, requiring content that resonates with young audiences.
- Animaj has developed a GenAI animation pipeline to reduce production time and costs while maintaining creative quality for efficient content creation.
- Since its inception, Animaj has grown rapidly, ranking as the 5th largest digital kids' player worldwide on YouTube with over 22 billion annual views and 240 million unique viewers per month.
- The company's flagship property, Pocoyo, is available on 100+ platforms including Netflix, Disney+, Prime Video, Spotify, and FAST channels.
- Animaj aims to be a data-driven, AI-powered, digital-first, and multi-platform media company focused on reaching kids where they are most active online.
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