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"Friction is at the heart of creativity" says panel at The New Standard talk
- "Friction is at the heart of creativity" was the consensus when a panel hosted by Dezeen and The New Standard met in New York to discuss the importance of productive collaboration".
- Designers were cautioned not to become trapped in elitist echo chambers and encouraged to seek out partners with differing perspectives.
- Sharing vulnerability and honest dialogue are also essential, as is making space for differing opinions.
- Innovative ideas, panelists agreed, were not generated in isolation.
- Moderated by Dezeen's US editor Ben Dreith, the panel included representatives from Universal Design Studio, Map Project Office, Made Thought, New Balance, and the Brooklyn Museum.
- Participants also highlighted that successful collaborations required the ability to embrace messiness and to focus on the systems, people, and interdisciplinary approaches that underpin successful design and communications work.
- According to Kimberli Grant, Brooklyn Museum contemporary art curator, successful collaboration requires a company culture that actively listens to staff and valued partners.
- Michaela Crompton, strategy director at Made Thought agreed, adding that "embracing informality doesn't always have to be a creative review, which sounds intimidating. It can be a kick-around for a chat, a conversation, sharing ideas, and listening to each other."
- Design groups were also urged to reject control and take chances.
- Chuck Mauro, global marketing director at New Balance said, "Risk is really everything. Letting go is a necessary part of collaboration."
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