<ul><li>Minimalist, a skincare brand in India, has achieved great success, crossing ₹100 crore in just eight months.</li><li>They focused on active ingredient-based skincare and emphasized transparency, educating customers about skincare with detailed product explanations.</li><li>Minimalist's success can be attributed to factors such as high retention rate, superior product quality, and low marketing spend.</li><li>The acquisition deal with HUL will enable Minimalist to expand globally, while HUL aims to strengthen its position in the industry.</li></ul>

From 1,000 Bottles to a ₹3000 Crore Acquisition: The Minimalist Success Story

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