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From Entry Denial Over Dhoti to Rs.2000 Cr Success: Ramraj Cotton’s Global Ethnic Wear Impact

  • Ramraj Cotton started as a small textile business and has now become a national leader in ethnic wear, particularly dhotis.
  • The brand's success is built on resilience and an innovative approach to marketing, with a focus on promoting the dhoti as a symbol of dignity and cultural pride.
  • Ramraj Cotton offers over 2,500 varieties of dhotis and has successfully changed public perceptions of the garment through innovative marketing strategies.
  • The company is committed to social responsibility by supporting weaver families and providing fair wages, and has diversified its product offerings to include shirts, kurtas, and accessories.

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