Roy Lee, a 21-year-old AI entrepreneur, went from being rejected by two Ivy League schools to building a $6 million annual recurring revenue AI company in under two months.
Through bold, controversial, and hustle-driven strategies, Roy attracted attention and funding, raising $5 million from Silicon Valley investors.
Roy leveraged provocative branding, cinematic launch videos, mass user-generated content, and founder-led authenticity to drive Cluey's success.
His focus on creating mind share over conversion through viral content helped Cluey gain a million installs in two months.