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UX Design
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From ‘How might we?’ to ‘Why should we?’
- The concept of 'How might we?' was introduced by Procter & Gamble in 1971 and adopted by IDEO as a problem-solving format.
- It reframes problems as opportunities for innovation by focusing on user needs and fostering collaboration.
- While 'How might we' is powerful when the problem is well-understood, it may lead to wasted effort if the foundation is shaky.
- An alternative approach involves breaking down problems into smaller components in an agile environment.
- Transitioning from 'How might we?' to 'Why should we?' helps in understanding the bigger picture and purpose behind solving a problem.
- The 'Why should we?' approach forces a reverse engineering perspective by questioning the existing features.
- By answering 'Why should we', teams can develop more focused and impactful 'How might we' statements.
- This process ensures that solutions not only fix immediate issues but also prevent future problems and cater to broader user needs.
- Established problem-solving methodologies emphasize the importance of asking 'Why?' before 'How?', promoting a deeper exploration of possibilities.
- Overall, shifting the focus from 'How might we?' to 'Why should we?' enhances the problem-solving process and results in more strategic and impactful solutions.
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