<ul><li>Parthik Patel, founder of Fit & Flex, shared his journey from IT engineering to building a sustainable health food brand.</li><li>Fit & Flex identified a market gap for nutritious and tasty cereals and snacks in India.</li><li>The company demonstrated resilience during the COVID-19 pandemic, expanding to 12 cities and 22,000 stores within three months post-lockdown.</li><li>Fit & Flex's commitment to innovation, quality ingredients, and unique flavors contributed to its success, with an increase in sales after appearing on Shark Tank India.</li></ul>

From IT engineer to health food innovator: Fit & Flex founder's journey to building a sustainable brand

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