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From matcha lattes to Dubai chocolate – how supermarkets fight to cope with TikTok trends
- TikTok's influence on popular culture extends to the food industry, impacting what people eat, as supermarkets now look to social media for trends.
- Matcha lattes and the 'Dubai chocolate' bar are examples of food items that gained popularity through TikTok and are now featured in major chains like Pret a Manger and Greggs.
- Supermarkets are utilizing artificial intelligence tools to quickly adapt to online food trends, leading to faster product development and shorter time to market.
- However, global food producers are facing challenges meeting the sudden demand spikes caused by social media trends, leading to shortages and price increases in products like pistachios.
- The popularity of items like the Dubai chocolate bar has led to shortages in ingredients like pistachios, despite efforts to expand production in countries like the US.
- In the matcha industry, demand surges have caused supply shortages, impacting businesses like a London-based matcha and coffee shop, Frothee.
- Environmental concerns arise from the increased demand for water-intensive crops like pistachios, with fears of overuse of groundwater and potential environmental degradation.
- Rapidly expanding cultivation driven by social media trends could lead to deforestation and increased reliance on chemicals, impacting soil and water systems.
- The fluctuating trends influenced by social media platforms like TikTok pose challenges for businesses navigating supply chain disruptions and environmental impacts.
- Adapting to consumer preferences influenced by social media is becoming crucial for food businesses, but they also need to consider the sustainability and ethical implications of these trends.
- In summary, while TikTok trends have revolutionized the food industry by shaping consumer preferences and product development, they also present challenges related to supply chain management and environmental sustainability.
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