<ul data-eligibleForWebStory="true"><li>A rebrand can rejuvenate a business or lead to criticism, customer confusion, and brand damage.</li><li>Insolvency practitioners highlight rebrands like PrettyLittleThing's shift to minimalism, Jaguar Land Rover's controversial brand separation, and Twitter's unsuccessful transformation to X by Elon Musk in 2023.</li><li>Richard Hunt from Liquidation Centre emphasizes the importance of balancing a brand's evolution with maintaining its iconic elements to avoid alienating loyal customers.</li><li>The rebrand of Hyundai's name pronunciation in the UK in 2023 faced mixed reactions, showcasing the delicate balance required in such changes.</li><li>Tropicana's failed packaging redesign in 2009 highlights how drastic changes can confuse customers and harm brand recognition.</li><li>Richard Hunt advises businesses to thoroughly research, involve customers in the rebranding process, and communicate changes effectively to increase the likelihood of a successful rebrand.</li></ul>

From PLT to Twitter X: Business Branding Decisions That Backfired

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