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From POC to Product: Measuring the ROI of Generative AI for Enterprise

  • Generative AI has transformed from an experimental technology to a valuable asset for enterprises.
  • Early traction for generative AI was driven by consumers, compelling enterprises to invest in it.
  • Enterprises are now transitioning from proof-of-concept projects to real-world applications of generative AI.
  • Measuring the ROI of generative AI investments involves a blend of quantitative and qualitative factors, including productivity gains and human value unlocking.

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