<ul data-eligibleForWebStory="false"><li>McDonald's India ensures consistency in their iconic fries through a strategic partnership with McCain, sourcing specialized potato varieties locally.</li><li>McCain has invested in backward integration, sourcing over 90% of its volumes locally and developing processing-grade potato varieties adapted to Indian conditions.</li><li>Comprehensive quality assurance systems have been implemented from farm to restaurant to maintain product uniformity and meet customer expectations.</li><li>Both companies are adapting to evolving consumer preferences by diversifying product portfolios, reducing sodium content, and embracing sustainable farming practices.</li></ul>

From Punjab’s fields to Kerala’s heat: How McDonald’s ensures every French fry tastes the same

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