<ul data-eligibleForWebStory="false"><li>Gen Z is shifting from traditional keyword searches to conversational AI tools, transforming digital marketing and SEO.</li><li>Key traits of Gen Z search behavior include expecting technology to understand them and valuing personalization and relevance.</li><li>Gen Z embraces AI search tools due to natural, conversational interactions, personalization, visual and social search, and voice and mobile optimization.</li><li>The future of search involves adapting to conversational, visual, and community-driven search behaviors to stay relevant and connect with the next wave of consumers.</li></ul>

From Queries to Conversations: Why Gen Z Is Embracing AI Search Tools in 2025

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