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From Resistance to Resilience: Change Management for First-timers in Digital Transformation
- Digital transformation can't take place without change management since resistance to new technology is not uncommon in organizations, making it crucial to shift operating models, mindsets and behaviors to produce lasting impact.
- Change management is key to the success of digital transformation as it is the people who are driving change, not the technology.
- Change management initiative should be rooted in Kotter’s 8-Step Change Model, which should cultivate a sense of urgency, empower cross-functional collaboration, and foster incremental adoption.
- To overcome legacy challenges, teams can address cross-team systems and workflow interdependencies, make testing 'real' through hands-on practice and ensure a smooth transition with phased rollout.
- Design testing to mirror real-life workflow interactions across different teams and include representative from each team to ensure the new system supports collaborative workflows and addressed real-world challenges.
- Prioritize early hands-on practice to build momentum for broader adoption and simulate different edge cases that occur during the end-to-end production process.
- Take an iterative approach to the system rollout, build on early successes and refine the processes across various stages and start with launching the system across a few selected products before gradually expanding to the full suite of products.
- A deliberate approach to change management is necessary if digital transformation is to lead to meaningful, lasting impact in organizations.
- Organizations embarking on similar journeys should leverage resources like the Harvard Business Review's Managing Change Insight Center, which offer valuable strategies and actionable insights for navigating complex transformations.
- Kotter's 8-Step Change Model can be used to develop a robust change management program for first enterprise-wide digital transformation.
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