<ul><li>At Raff Technologies, there was good traction with developers signing up and students exploring the dashboard, but few converted into paying customers.</li><li>The approach was treated as an engineering problem, focusing on diagnosing, iterating, and scaling what works to convert curious users to subscribers.</li><li>Tracking user behavior post-signup revealed that in 80% of cases, users never launched a VM, highlighting a major drop-off point in the conversion process.</li><li>Implementing smart triggers based on behavior significantly improved open rates, click rates, and user decisions to upgrade, creating a more seamless and natural conversion process.</li></ul>

From Signups to Subscribers: How I’m Turning Curious Users into Paying Customers

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