<ul><li>In the B2C sector, achieving product-market fit centers around consumer engagement and retention.</li><li>One crucial metric to gauge PMF is a customer retention rate of at least 20%.</li><li>In the B2B landscape, establishing product-market fit is a structured and analytical process.</li><li>By solidifying the certainties in market needs, product viability, and customer willingness to pay, startups can navigate their paths to success more effectively.</li></ul>

From Uncertainty to Certainty: Mastering Product-Market Fit in B2B and B2C

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