<ul><li>User Experience (UX) has long been the foundation of digital product design, providing a people-first framework for thoughtful design.</li><li>In recent years, there has been a shift from focusing on outputs to outcomes, giving rise to a new mindset called product thinking.</li><li>Product Experience (PX) extends the scope of UX, focusing on the entire user journey and considering various aspects of the product, such as onboarding, support, and communication.</li><li>With the rise of PX, the role of designers has evolved, leading to the emergence of Product Designers who are expected to solve product problems and balance user goals with business objectives.</li></ul>

From UX to PX: The Evolution of Design’s Role in Product Outcomes

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