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Frustrated by subpar petcare, Hyderabad pet parents launched game changing platform
- Petfolk, a pet care start-up, is offering direct services rather than just being an aggregator app that brings together pet services. Founder Laxmikanth Puducherri wanted something for pet owners to simplify caring for pets, thus, giving birth to Petfolk. Its initial offering was mobile pet grooming, which was consistent with its mission of making quality pet services accessible to all at an affordable price. Petfolk introduced mobile grooming vans that have switchable glass, so pet owners can monitor the grooming process. Its grooming bikes were also introduced to address logistical delays caused by traffic.
- Pet owners can get comparable grooming services from Petfolk at their doorstep for INR 900 compared to traditional grooming centers that charge around INR 1,000. This pricing strategy has earned it a dedicated customer base with repeat customers making up 2,000-3,000 of the over 40,000 pets it has served. Petfolk has built on this success by diversifying into pet food, clothing, and insurance plans and has formed multiple revenue streams.
- In its expansion, Petfolk also introduced physical grooming centers strategically located in Hyderabad and Vizag and has extended mobile services to Goa. Petfolk meets broader pet care needs such as insurance, toys, and premium pet products and aims to capture India’s pet care market across cities and towns with the emphasis on accessibility and affordability. Its future plan includes launching pet supplements to bridge dietary gaps Tier 2 and Tier 3 cities.
- To maintain service standards, Petfolk established a pet grooming institute to train and certify its staff. The startup, which reported INR 1 Crore in revenue last year and is now valued at INR 35 crore, aims to achieve a Rs. 2,000 Crore valuation within the decade.
- Petfolk envisions becoming a leader in pet care, creating happy and healthy pet lives. It combines inspiration with strategic foresight. The startup plans to expand with additional outlets planned for Hyderabad by Sankranti, grooming bikes getting launched in Goa, and the eagerly anticipated pet supplements set for launch in January.
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