The Federal Trade Commission (FTC) has accused accessiBe of making deceptive claims about its web accessibility tool and failing to disclose its material connections to online reviewers.
The FTC aims to require accessiBe to pay $1 million to settle the allegations, along with prohibiting the company from engaging in the alleged illegal conduct.
AccessiBe sells an AI-powered web accessibility software plug-in called accessWidget, claiming it can make any website compliant with Web Content Accessibility Guidelines (WCAG).
The FTC's complaint states that accessiBe's tool did not make all user websites WCAG compliant and that the company deceptively presented third-party articles and reviews as independent opinions without disclosing material connections.