<ul><li>The Federal Trade Commission (FTC) has introduced an updated version of its Negative Option Rule to simplify subscription cancellations.</li><li>The new rule requires businesses to make cancellation processes as easy as signing up, eliminating barriers for consumers.</li><li>Subscription-based companies must provide clear terms, especially regarding automatic renewals, and obtain explicit consent from customers.</li><li>The rule also focuses on clearer communication for free trials and prohibits misleading marketing practices.</li></ul>

FTC Unveils Long Overdue Rule to Ease Subscription Cancellations

Discover more