The FTC's 'click to cancel' rule, set to be implemented in 2024, was struck down by judges from the US Eighth Circuit Court of Appeals.
The rule aimed to ensure transparency about subscription terms and exit options, but industry associations and businesses challenged the rule's issuance process.
Judges agreed that the FTC had procedural deficiencies, leading to the vacating of the entire Negative Option Rule.
This ruling allows businesses to continue negative option marketing practices without facing consequences in the near future.