Fujifilm introduced the GFX100RF, a 100-megapixel medium-format compact camera priced at $4,899 to rival Leica's Q3.The GFX100RF features a crop dial for various aspect ratios, digital zoom, film simulations, and medium-format 4K video.However, the camera's 35mm lens is limited to f4 and lacks optical stabilization, affecting low-light performance.Design-wise, the hefty GFX100RF offers an aspect ratio dial, zoom options, and a tilting rear display.Battery life on the camera is impressive, supporting up to 820 shots or about 100 minutes of 4K video shooting.The GFX100RF provides up to 6 fps burst shooting speeds, reliable autofocus for single photos, and support for various AI modes.Image quality on the GFX100RF is praised for detail, sharpness, pleasing colors, and film simulations, though low-light performance is a downside.The camera is capable of shooting 4K video with decent autofocus, digital stabilization, and pleasing colors, but suffers from rolling shutter issues.Despite its flaws and high price, the GFX100RF is noted for its innovations like the aspect ratio dial, catering to a niche market of photographers.Compared to its primary rival, the Leica Q3, the GFX100RF offers unique features but falls short in low-light performance and overall versatility.