<ul><li>In 1960, Ted Levitt wrote an article called Marketing Myopia, which described a different way of thinking about change and marketing.</li><li>An MBA student at Stanford used Levitt's ideas to advise Activision to broaden their market focus, which led to their success.</li><li>Forty years later, Harvard published an edited version of the student's expansion of Levitt's idea, called strategy myopia.</li><li>Strategy myopia is task-focused and often prioritizes tactics over finding a worthwhile strategy in the first place.</li></ul>

Full circle with myopia

Discover more