Primus Senior Living, an eldercare firm, raised $20 million in venture funding, with General Catalyst providing $7 million. Gruhas, co-founded by Zerodha co-founder Nikhil Kamath and Puzzolana Group’s Abhijeet Pai, invested the remaining $13 million.
Primus Senior Living offers home-based healthcare, wellness, lifestyle, and social interaction services to seniors. The company runs 500 homes in Bengaluru and plans to expand its services to other cities with the new funding.
Adarsh Narahari, the creator of Primus Senior Living, emphasizes the need for comprehensive eldercare solutions in India. General Catalyst's investment marks their first significant investment in India's eldercare sector.
Investor interest in the eldercare sector is evident with recent investments in Age Care Labs, Kites Senior Care, and Khyaal.