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[Funding News] Primus Senior Living Raises $20 Million in Funding Led by General Catalyst and Gruhas

  • Primus Senior Living, an eldercare firm, raised $20 million in venture funding, with General Catalyst providing $7 million. Gruhas, co-founded by Zerodha co-founder Nikhil Kamath and Puzzolana Group’s Abhijeet Pai, invested the remaining $13 million.
  • Primus Senior Living offers home-based healthcare, wellness, lifestyle, and social interaction services to seniors. The company runs 500 homes in Bengaluru and plans to expand its services to other cities with the new funding.
  • Adarsh Narahari, the creator of Primus Senior Living, emphasizes the need for comprehensive eldercare solutions in India. General Catalyst's investment marks their first significant investment in India's eldercare sector.
  • Investor interest in the eldercare sector is evident with recent investments in Age Care Labs, Kites Senior Care, and Khyaal.

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