A naukri.com initiative
Medium
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Funnels lie. Not always, but enough to mislead even the best PMs.
- Funnels are common in product management, providing trackable metrics that can be misleading.
- Focusing on funnel metrics can lead to a false sense of success if they don't address the root causes of user actions.
- Funnels only show what users did, not why they took those actions, overlooking factors like user skepticism or lack of trust.
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