Coinbase has become the exclusive cryptocurrency exchange and blockchain technology partner for Riot Games' League of Legends and VALORANT esports globally.
This partnership marks the integration of digital finance into the competitive gaming market, aiming to enhance fan engagement through innovative Web3 solutions and digital rewards.
Coinbase will introduce new match segments during tournaments to provide in-depth insights into in-game economy, offering technical perspectives for esports viewers.
Through blockchain-powered activations, Coinbase will enable fans to receive redeemable in-game content during live streams of League of Legends and VALORANT tournaments, further bridging the gap between crypto and competitive gaming.