<ul><li>Spending on hardware, software, and accessories in the U.S. gaming industry increased by 10% in October compared to last year, primarily driven by the release of Call of Duty: Black Ops 6.</li><li>Non-mobile video game subscription service spending also saw a 16% increase, with the release of Black Ops 6 through Xbox Game Pass being the main growth driver.</li><li>Video game content spending is up 12% compared to last year, with Black Ops 6 being the top-selling game in October and the third best-selling premium game of 2024.</li><li>Despite being available through Game Pass, 82% of Black Ops 6 spending is on PlayStation, raising questions about the long-term impact of subscription services.</li></ul>

Game spending is up — and you can thank Call of Duty: Black Ops 6

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