<ul><li>Jeonghee “JJ” Jin, CEO of NC America, took on the role of COO of NCSoft West, focusing on the company's initiatives in the western market.</li><li>During the GamesBeat Summit 2025, Jin discussed the challenges of bringing games from East to West and vice versa with Niko Partners CEO Lisa Cosmas Hanson.</li><li>She emphasized the importance of finding a publisher who is passionate about the game, has a connection with the developer, and understands the genre.</li><li>Jin highlighted the significance of emotional connection, community building, and understanding player sentiment for the success of games in the evolving gaming landscape.</li></ul>

GamesBeat Summit 2025: The East-West connection with NC America’s Jeonghee “JJ” Jin

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