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GameStop Buys Bitcoin as It Tries to Respawn Its Relevance

  • GameStop is buying Bitcoin and allocating a portion of its cash reserves into the cryptocurrency as a treasury reserve asset.
  • The move puts GameStop in the same league as Tesla and MicroStrategy, signaling a tech transformation for the retailer.
  • Adding Bitcoin to their balance sheet reflects GameStop's attempt to survive in a digital age and gain attention.
  • The long-term value of GameStop's Bitcoin investment depends on future tech investments and their transition to a digital-first business.

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