GameStop confirmed the purchase of 4710 Bitcoins worth over half a billion dollars.
GameStop's first crypto investment was approved by its board in February 2025, using part of its $1.3 billion from a private offering to add BTC as a treasury-reserve asset.
GameStop CEO Ryan Cohen follows a pro-Bitcoin approach, with the company's shares surging 4.3% in premarket trading to $36.52.
With GameStop becoming the 13th public company with the most Bitcoin, the market reacted positively to the news of the purchase.