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GameStop Embraces Crypto: Bitcoin Added to Treasury Strategy

  • GameStop adds bitcoin to its treasury strategy, joining the growing trend of companies holding digital assets on their balance sheet.
  • The move was revealed in GameStop's Q4 earnings report and led to a 5.9% increase in GME shares during after-hours trading.
  • Strive Asset Management CEO, Matt Cole, previously urged GameStop to adopt bitcoin as a reserve asset, suggesting it could transform the company's financial future.
  • The decision aligns with the growing trend of companies, including MicroStrategy and MARA Holdings, pursuing a bitcoin strategy.

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