GameStop adds bitcoin to its treasury strategy, joining the growing trend of companies holding digital assets on their balance sheet.
The move was revealed in GameStop's Q4 earnings report and led to a 5.9% increase in GME shares during after-hours trading.
Strive Asset Management CEO, Matt Cole, previously urged GameStop to adopt bitcoin as a reserve asset, suggesting it could transform the company's financial future.
The decision aligns with the growing trend of companies, including MicroStrategy and MARA Holdings, pursuing a bitcoin strategy.