<ul data-eligibleForWebStory="false"><li>GameStop initially faced a PR disaster when customers received stapled Switch 2 consoles, but the retailer has turned the incident into a successful marketing opportunity.</li><li>The company quickly addressed the issue by offering affected customers replacements and trade-in options.</li><li>GameStop capitalized on the situation by announcing a 20% trade-in bonus promotion for Switch 2 consoles with receipts from other retailers, potentially boosting its visibility in online searches.</li><li>GameStop is now auctioning off the infamous stapler used in the incident, along with the first ruined console and related items, with proceeds going to Children's Miracle Network hospitals.</li></ul>

GameStop’s stapled Switch 2 has gone from PR nightmare to absolute goldmine

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