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Geely Auto: A guide to everything you need to know
- Geely, the Chinese automaker, is launching its standalone brand in Australia with the introduction of the Geely EX5 electric SUV.
- The company previously attempted car sales in Australia in 2010 but now has full factory backing and is looking to expand its presence.
- Geely aims to introduce more electric vehicles and plug-in hybrids to the Australian market and is focused on rapidly expanding its dealer network.
- Geely Auto originated from the Zhejiang Geely Holding Group, which was founded by Chinese entrepreneur Li Shufu in 1986.
- Geely's first car, the Haoqing, was produced in 1998, and the company entered the automotive industry in 1997.
- The Geely Auto Group has undergone several transformations, launching new models and entering partnerships with brands like Volvo and Lotus.
- Geely's latest offering in Australia is the Geely EX5 electric SUV, competing with brands like Tesla and other Chinese electric vehicles.
- Geely has strong ambitions for growth in the Australian market, planning to introduce more than six new vehicles in the next three years.
- Geely's immediate focus is on establishing a strong presence in Australia by offering EVs and PHEVs, with plans to expand its dealer network to 22 locations.
- Geely is set to bring more models to Australia, with the Galaxy Starship 7 PHEV expected to be the next offering in the market.
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