<ul data-eligibleForWebStory="false">The Geely EX5 and Proton eMas 7 have faced sluggish sales prompting further price cuts.The Proton eMas 7's range-topping variant, Max, received a significant price reduction, now priced at RM117,000.Proton aims to protect resale values by not participating in price wars, making an early bird discount permanent.The Geely EX5 now offers more features than the eMas 7 at a lower price, undercutting its Proton counterpart despite a higher standard WLTP range.